A Story of Our Most Popular Drip Coffee
Roaster Coaster, a self-roasted coffee shop in Higashikawa Town, where TAISETSU Coffee was born.
When you open the shop door, you are greeted by a red fox staring straight at you. It's a red fox photographed by photographer Hiroki Inoue in winter Biei.
Everyone is captivated by its dignified posture, like a model who came to take a still photograph, against the white background of a pure white snowy landscape.
Inoue, who had just started his career as a photographer, suddenly became popular with this fox series, "A Wild Fox Chase". (※ https://natgeo.nikkeibp.co.jp/atcl/product/17/102400056/ )
This popular "Hokkaido Red Fox," along with a photo that won first place in the Nature category of the National Geographic Travel Photographer of the Year contest for the first time by a Japanese, was used for the design of the first full-color original packaged drip coffee and immediately became very popular.
It created an opportunity for many people to discover TAISETSU Coffee's original packaged drip coffee. Since then, this "Hokkaido Red Fox" has been TAISETSU Coffee's flagship product.
The "Hokkaido Red Fox" is also great for enjoying at home, while traveling, or outdoors in the winter mountains.
TAISETSU Coffee's drip coffee allows you to experience the grand nature of Hokkaido.
Please take it with you all over the world.